The demise of the HP TouchPad and HP Pre was surprising because a Baird study showed that the HP TouchPad was the second choice in its latest U.S. tablet survey. Tablet owners are predominantly male, and aged 40-60. Tablet are mainly used for web browsing, email and social networking.
•Approximately 93% of current tablet owners are iPad owners. With multiple responses accepted, 94% of total potential purchasers are looking at the iPad, and interestingly, the HP Touchpad came in a distant second at 10%.
•Web browsing/email/social Networking take the top spot for tablet use with photo/video and eBooks trailing behind in second and third place respectively.
•Hard content creation (Microsoft Office, Photoshop) finished much lower because it is difficult to do.
•Consumers between the ages of 40-50 and 50-60 led the number of current tablet owners (approximately 37% each), with more than half of them considering the purchase of another tablet.
•Consumers between the ages of 30-40 are the most interested in purchasing a tablet.
•Among respondents who believe a tablet can replace a PC today, the top three features thatwould enable replacement are: a thinner/lighter build, cheaper pricing, and more applications.
•Those who believe tablets could replace PCs in the future cite more storage, accessories, and improved processing as the top three features that would enable the transition away from a PC.
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